Search Engine Optimizations (SEO) is simply the art of increasing your website’s chances of ranking high on Google. The web content on your website or blog should include certain words that your audience normally uses when searching on Google. No matter the size of your company, your blog/website need to invest in SEO. This article explains why you should utilize SEO techniques in order to rank high on Google.

It’s Affordable

If you properly do SEO on your site, it can bring profits in days to come. If you have the skills and the time, you can do it all by yourself and improve the ranking of your site. Your content has to be great in a way it attracts natural links from reputable bloggers competing under the same niche with you. Far from this, your site should be user-friendly.

SEO is in Demand

According to Google analytic results, over 70% of websites visits come from referral traffic arising out of Google search engine results. What does this mean? If you optimize your content well, you can easily drive massive traffic to your site without paying for Google Ads.

It’s Quantifiable

Times have changed and we are no longer in the times of radio, newspapers, billboards and magazines, and you can easily analyze and quantify your SEO efforts. The advanced marketing tactics offer you a chance to easily tell the number of people who have seen your content. The other indicator you can consider is the number of the increased sales.

SEO helps you track the number of people who have visited your blog, what they did there and the sales you have accumulated from the advert. Also, the system even guides you on what improvements to make in order to increase sales. You only need to learn from the people who are visiting your site and capitalize on them.

You Promote Your Brand

The moment your website is at the top of the search engine, you also promote your business by giving it an incredible impression. This instills trust in your business thus you get on top of your competitors. You also start making good sales from the site.
These are some of the benefits you can enjoy if you start incorporating SEO techniques in your content. If you have to hire an experienced SEO specialist to help you with your ranking, a proven record is a must.


If you are planning to do it all by yourself, consider getting some training. I am an SEO trainer offering the best of SEO training in Nairobi. I will help you became a master in SEO thus you don’t need to spend a fortune hiring a Digital Marketing Agency to rank your site. Contact me to know more 0716083198.